FOR MAKERS WHO KEEP MEANING TO OPEN THEIR SHOP
FOR MAKERS WHO KEEP MEANING TO OPEN THEIR SHOP
Handmade to Launched is a simple four-step plan to take one product from idea to a live listing: choose it, price it, list it, launch it. No forty open tabs. No waiting until you feel ready. You could launch on Etsy this week.

From a maker with 10 years and over 10,000 handmade sales across Etsy, Shopify and wholesale.

You have a dozen product ideas saved, and none of them listed.
You’ve redone your photos, your logo or your shop name more than once.
You keep researching, because starting feels like it has to be right first
If that’s you, it isn’t laziness and it isn’t a lack of talent. You’ve been handed four hundred things to do, when you only need four.
You have a craft or skill you want to sell, but you haven't listed anything yet
You keep researching and comparing ideas instead of launching
You've been "about to open your shop" for weeks or months
You're afraid of picking the wrong product and wasting money on supplies that won't sell
You want a step-by-step plan, not a 12-week course with 47 modules
Your Etsy shop already gets consistent sales and earns what you want
You're looking for a traffic or marketing strategy (this is about your product foundation, not promotion)
You want someone to tell you exactly what to sell (the programme helps you choose, not choose for you)

When I opened my first Etsy shop in 2016, I spent far too long trying to get everything right before I started: the photos, the name, the “perfect” product. Then, once I was open, I made the opposite mistake. I was busy, but when I finally worked out my hourly rate, it was £4.80.
It took me years to see that both problems had the same cause. I didn’t have a simple order to follow. So I built one: choose the right product, price it so it pays you, list it so buyers can find it, and launch it with a plan.
That order took my shop into the top 2% of Etsy sellers worldwide, and it’s the exact method inside Handmade to Launched.

Choose one handmade product to test, without committing to an entire collection.

Calculate a price that covers your costs, time, fees, and profit.

Set up your shop and create one searchable Etsy listing.

You’ll Publish your listing and follow a simple plan to start getting it seen.

Good. Step 1 is built for exactly that. You'll audit your skills, generate product ideas, and check each one against real demand and profit filters. Most people start with a handful of vague ideas and leave Step 1 with one validated product to test.
This isn't just workbooks. Three of the slowest, most stalling jobs are handled by tools built into the programme:
The Handmade Pricing Calculator (in Step 2): enter your materials, time, overheads, currency, and Etsy fees so you can work out what to charge for profit.
The Title and Tag tool (in Step 3): enter your product and get Etsy-friendly title ideas and all 13 tags, ready to review and paste in.
The niche-finding prompts (in Step 1): two AI prompts to help you narrow your product idea without letting AI decide your business for you.
The method works for any physical handmade product: candles, jewellery, ceramics, knitwear, sewn goods, art prints, woodwork, bath products. If you make it by hand and want to sell it on Etsy, Choose-Price-List-Launch applies. The pricing calculator handles any craft, any currency, any fee structure.


Hi, I’m Lara. I turned my love of making into a six-figure handmade business and became one of the top 2% of Etsy sellers worldwide.
I didn’t start with a big audience or a background in business. I spent far too long trying to get everything right first. What actually worked was putting my products out there and improving with every launch.
You don’t need to be an influencer to make sales. You need the right product, a profitable price, a listing that gets found and a clear plan to launch. That’s exactly what Handmade to Launched gives you.
I can’t wait to see what you create.


Everything is inside your member dashboard the moment you buy. Work through it at your own pace.
Follow Choose, Price, List and Launch to research your product idea, work out your pricing, create your Etsy listing and prepare to launch.
Fill-in pages, checklists and clear instructions help you work through decisions in order, so you know what to do next.
Follow along with each stage, then apply what you’ve learned to your own handmade product. Watch at your own pace and revisit whenever you need a refresher.
Enter your materials, time, fees and overheads to understand your costs and explore a price that pays you for the effort behind each piece.
Get title options and 13 tag suggestions to review, refine and use for your product, so you have a starting point when it’s time to list.
Explore potential customers and narrow down your product direction before investing more time in making.
Prefer working on your laptop or phone? Complete the same exercises digitally and keep your launch work together without printing.
Check Etsy fees, image sizes, shop settings and listing basics without searching through multiple help pages.
Explore product starting points with pricing guidance and buyer insights to inspire your first or next launch
Come back to the programme whenever you’re ready to launch another product.
(approximately £13 / €15)
You'll land on a secure checkout page (takes 60 seconds)
Your access email arrives within 5 minutes
You open your member dashboard and start Step 1: Choose
Most people complete Step 1 in a single sitting
Go through the programme, explore the tools and start putting The Launch Method into action. If you decide Handmade to Launched isn’t right for you, simply email me within 14 days of your purchase and I’ll give you a full refund.

Q: I've never sold anything on Etsy before. Will this work for me?
It was created for makers starting from zero. Step 1 helps you choose a product idea, Step 2 helps you price it, Step 3 helps you set up your shop and listing, and Step 4 gives you a simple launch plan. No prior Etsy experience needed.
Q: How long do I have to complete the programme?
You have lifetime access. Most people work through one step at a time, but you can move faster, slower, or pause and come back. The programme waits.
Q: I already have an Etsy shop. Is this still for me?
If your shop is already getting consistent sales and earning what you want, this probably is not the right fit. If your shop is open but not getting traction, the programme can help you review your product, pricing, listing, and launch plan in the right order.
Q: Do I need to be on social media?
No. The programme starts with Etsy search and your personal network before adding extra traffic sources like Pinterest or Instagram. Social media can help, but it is not required to launch.
Q: Is this video lessons or written content?
Both. The core teaching is in four detailed workbooks you can read on your phone, laptop, or print. Each step also includes a short video walk-through, so you can watch or read, whichever suits you.
Q: What if I get stuck?
You can email me. I read every support email and will point you to the right section, answer a quick question, or help you find your next step.
Q: What currency is this in?
The programme is priced in US dollars. Your card will charge in your local currency automatically at checkout.
Picture opening your laptop and knowing exactly what to do next.
You’ve chosen one product idea to test, worked out a price that pays you properly, created your first searchable listing, and have a simple plan to start getting your product seen. That’s what Handmade to Launched helps you do, take the first practical steps toward a real handmade shop without guessing your way through it.
A few focused hours a week is enough to start moving.
© Launch Your Handmade, 2026. All Rights Reserved.
This site is not affiliated with or endorsed by Etsy, Meta, Facebook, or Instagram.
Disclaimer: Results from using this system may vary. This product provides educational guidance only and does not guarantee business or financial outcomes.