FOR HANDMADE SELLERS TIRED OF EARNING LESS THAN MINIMUM WAGE

Stop Guessing Which Handmade Product Will Actually Pay You.

By tonight, you could have a validated, profitable handmade product idea ready to launch this week, complete with confirmed buyer demand, proven margins, a clear positioning angle and a target price the market will actually pay.

The Profit Filter is built around 5 simple stages and takes less than 2 hours to complete. By the end, your product idea will fall into one of three categories: worth launching, worth refining, or worth replacing.

CHECK IF MY PRODUCT IDEA WILL PAY

Inside the Handmade Profit Filter, you'll discover...

The Pretty Product Trap most handmade sellers fall into (and the 60-second test that exposes it)
Why raising your prices almost never fixes an under-earning Etsy shop (and what to do instead)
The hidden cost most makers forget to factor in, that's quietly stealing 40% of every sale
The saturated niche myth (and the positioning gap your competitors can't see)
The 3-number test that reveals whether your bestseller is secretly losing you money
The exact hourly rate threshold every product must clear before you make a single one (most sellers' bestsellers don't)
Why your beautiful, well-photographed, customer-loved product still leaves you broke at the end of the month

Most handmade products fail for 5 reasons. I built a tool that flags all 5 before you waste months making them

SHOW ME THE FILTER

Six years ago

I built a handmade business that looked like it was working. I was getting orders. Customers were happy. My products looked good. From the outside, everything seemed fine. Then I looked at the numbers. After materials, fees, and time, I was earning about £4.80 ($6) an hour.

Top 0.3% of Etsy sellers in the UK. Top 2% globally. (Verified via eRank.)

I wasn't in the bottom of the pack. I was at the top. And I was still earning less than the teenager stacking shelves at a supermarket.

What happened when I chose the right product

I didn’t suddenly become better at marketing and I didn’t post more. I didn’t change my niche either.

I chose a product that was built to pay. That’s the difference the right product makes. And it’s the part most sellers never fix.

Now I am earning about £36.64 an hour, and I get consistent sales in my Etsy shop.

246 orders. £5,700+ revenue. 5.4% conversion rate. Traffic up 62%.

Real Sellers, Real Numbers

Emma ran a product idea through the Filter. It scored her an income of £59.74/hr at a 56.9% margin. She launched it instead of the three other ideas she'd been sitting on

Mia used the Handmade Profit Filter to audit her existing shop.

Sarah changed her candle product idea and made £801 from 14 orders

Some handmade sellers spend months on the wrong product. You don't have to be one of them.

This is for you if:

You're already selling but the numbers don't add up. Your time adds up to less than minimum wage and you can't figure out why.
You haven't started yet. You have product ideas and inspiration but no way to tell which one will actually pay you.
You've hit a revenue plateau. You're working harder than ever and growth feels random.
You keep getting custom requests but they leave you exhausted, not richer.
You've been told raise your prices a hundred times. It hasn't worked because raising prices on the wrong product just kills sales.

This is not for you if:

You're happy treating handmade as a hobby and aren't trying to earn real money from it.
You want a get-rich-quick promise. The Filter gives you maths, not magic.

FILTER MY FIRST IDEA

See the Filter Work in Real Time

In a few minutes, you can run your idea through the five checks that matter most, and walk away with a clear answer on whether it's worth your time, energy and money.

Stop guessing if your handmade product idea will make money (2)

Here's exactly how the Filter works

Run each idea through five checks. Each one tells you whether the product can realistically pay you or not.

Filter 1 - Profitability Reality Check: Expose the hidden costs (materials, time, packaging, fees) most sellers forget to factor in. Know your true cost per unit
Filter 2 - Demand Signals Filter: Confirm whether real buyers are actively searching for your product.
Filter 3 - Margin Reality Test: Run the 3-number test that exposes whether your product can actually pay you a real hourly rate.
Filter 4 - Saturation & Positioning Check: Find the gap your competitors are missing, so you can charge premium prices in crowded niches without racing to the bottom.
Filter 5 - Profitable Product Shortlist: Get a clear Pass, Caution or Fail verdict on every idea, with a profit score, an hourly rate prediction, and a target launch price the market will actually pay.

By the end, you know whether to launch it, fix it, or bin it.

RUN MY IDEA THROUGH THE FILTER

What’s Included

Handmade Profit Filter™ Interactive Tool

A guided web tool that helps you assess your product idea step by step.

You’ll be able to:

Test your product idea step by step
See if it actually makes sense as a business

The Complete Step-by-Step Guide

A simple guide that helps you use the tool properly and make better decisions as you go.

Understand your results
Know exactly what to fix or move forward with

30-Day Validation Plan

A structured plan to help you test, validate, and act on your idea step by step.

Turn your result into action
Avoid second-guessing your next steps

Bonuses

Bonus: 10 Handmade Niches That Pass the Filters

Real examples of product ideas that meet the criteria, so you can shortcut the guesswork.

Bonus: Etsy Search Spy Cheat Sheet

A quick reference guide to help you spot demand signals faster and research your market more strategically.

Everything you just saw

For one payment. No subscription. Yours to keep. Lifetime updates included, forever.

Today You Pay: $37

One-time · Instant access · 14-day guarantee

Get Instant Access

Introductory price while the product is new. Price increases once more feedback is in.

Frequently asked

I haven't started selling yet. Is this for me?
- Yes. Most sellers figure this out the hard way, after burning out on the wrong product. Starting with the Filter means you skip that lesson entirely. You'll pick your first product knowing it can actually pay you.
I've already started my shop. Is it too late?
- No. The Filter works beautifully with existing products. Most established sellers find at least one product to retire and one to scale up. Running your current bestsellers through it often reveals the biggest shifts.
What if I don't have a product idea yet?
- That's exactly what Bonus 1 is for. The 10 Handmade Niches That Pass the Filter gives you a validated starting point so you don't have to start from scratch.
How long does it take?
- Under 10 minutes per idea, once you've watched the short walkthrough. About half an hour total before you're running real ideas through it.
Do I need any other tools or software?
- No. Everything runs inside the Filter itself. No spreadsheets, no apps, no paid subscriptions. Just a browser and the idea you're testing.
What format does it come in?
- The Filter is an interactive web tool that you can access immediately after purchase. The guide, 30-day plan, and bonuses are available as downloadable PDFs.
Is there a refund policy?
- Yes. Email me within 14 days if you're not satisfied with your results. No questions asked. Full refund.

The next product you make is either going to pay you or cost you. The Filter tells you which, before you commit.

Ten minutes now. Or six more months of wondering why the numbers don't add up.

For $37, you get the interactive Profit Filter, the step-by-step guide, the 30-day validation plan, and both bonuses. Instant access. No waiting.

FILTER MY FIRST IDEA

$37 one-time · Instant access · 14-day refund

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Disclaimer: Results from using this system may vary. This product provides educational guidance only and does not guarantee business or financial outcomes.